"Of the people, for the people and by the people”
"Of the people, for the people and by the people”
With high internet penetration rate and smartphone devices, especially amongst the youth population,
the political ecosystem is greatly influenced by digital technology.
During election campaigning, a common thought on every candidate’s mind is to surpass the advertising efforts of one’s opponent.
Advertising works best if it is targeted.The bill boards at signals or high traffic junctures or even by the side of a highway have a very broad audience which may or may not include your voters.
Politicians need to understand that the nuances of marketing to millennials are different from those of marketing to masses.
Today, when running a political campaign, it is critical to think about stuff such as the accuracy of your
personal brand profiles on Facebook, Twitter or Instagram.
The millennial voters will go by what Google has to say about you and Digital Rajneeti helps you meet these voters online. You can also catch millions of targeted voters, captivated, opt-in subscribers where they hangout everyday – email!
As citizens we love complaining and playing the blame game every time there is a power cut, water
shortage, road blocks or law and order problems in our country.
Social media is an effectivecommunication tool for millennial citizens who are interested to know about political trends and progress.
Politicians have been actively using digital channels to promote their controlled speech without being interrupted by journalists.
Social media gives an opportunity to the citizens to access a presumptive political agenda and provide necessary feedback to politicians.
By means of social media,political parties or politicians can mobilize public and invite them to participate in discussion on some issues of public interest.
Our web and mobile applications have features that help supporters and followers have targeted and effective conversations with politicians and political parties.
Digital Rajneeti is going to play a considerable new role in the Indian democracy. Millennial citizens
can now directly interact with their candidate of choice, beyond institutional and bureaucratic rigors.
Presently, even political parties are increasingly embracing social media to encourage people.
Voters can understand the overall campaign strategy and compare an opponent’s behavior, monitor progress and keep a track of their favorite contestant.
Let’s go invent tomorrow by bringing technology and people together!.
Running for the PM’s seat in India means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as India. With this feature get off to a good start with your personal brand, your message and your visual appeal which is important in getting into the voter’s mind.
There are a number of selfless individuals in our country who dedicate their time, spirit and energy to your cause. These are the volunteers. However, collecting their contact information in an accurate manner, organizing their efforts, and making sure they remain interested is a full-time job which can be efficiently performed with this feature.
A cutting-edge alternative driven by technology is critical to replace the traditional, slow and paper-based voter management function as today’s voters are online. Candidates can now make connections with voters at the most fundamental level by easy criteria based targeting capability such as demographics, party affiliation and voting history.
Whether an event is small or big there is always work involved with inviting, organizing, tracking and collecting contributions which can become cumbersome. A regularly updated event calendar is the best go-to resource for anyone following a candidate or a party that allows them to join an event based on interest and availability.
Help your staff, volunteers and followers do more by giving them the power of social. Allow people to connect and share, communicate with peers, and compete with others. Use local helpline numbers to communicate one-o-one and get instant responses.
Simple news updates and progress data on goals keeps everyone in your organization - from top level staff to volunteers - focused and informed. It allows voters stay on top of the work done, raise local issues, and provide real-time feedback about what's working and what can be improved.
We’re excited to see how campaigns and candidates will use digital tools in reaching potential voters. As campaigns innovate on digital in the next year, we plan to update this site with new research and examples, so stay tuned!
Your brand identity reflects your Political personality and principles and hence DigitalRajneeti invests heavily in ideation to help your campaign reach out to your voters.
Display advertising helps you put your message in front of voters who are interested in you. Tap into Google’s network of more than two million websites and apps to reach voters in impactful ways, like the moment they’re reading an article about you.
We’re all Spending More Time Online & 95% Of That Time Is Spent Reading & Engaging with Content On Websites. The Display Network Can Help You Reach All These Potential voters. Our Google Certified Experts Can Help You With- Generating Awareness -> Increasing Branding -> Driving Loyalty
We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helped many of our clients to interact and engage with their customers the new better way.
YouTube reaches more 18–49 year-olds than any cable network in the India, It’s also the preferred video site for 82% of Boomers and seniors who watch online videos.That’s why so many campaigns are shifting their focus from traditional TV ads to online video. Breaking free from the constraints of typical TV formats, online video offers massive reach and more flexibility than any TV spot.